iTeamshare.com Internet Marketing

 

Internet marketing is a component of electronic commerce, it can include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.

Your website is an extension to your business. Its purpose is to generate sales, leads or interest in your content. Almost 80% of all websites are found using search engines.
Where do you rank in your industry in the search engines? We at iTeamshare specialize in optimizing your website to gain better placement in the search engines. We offer you specialized website analysis, competition analysis and target audience analysis. We then initiate an on and off site Search Engine Optimization campaign to bring you naturally into the top ten results for searches related to your industry. Search engine marketing is a combination of all our search engine optimization and online advertising campaigns.
Can your business afford to be left behind? Take a look at our search engine marketing work and processes.



Search Engine

On average, visitors locating websites through search engines are more likely to make a purchase since they were specifically searching for that product or service. Submitting web sites to search engines after they have been optimized is considered low cost type of advertising with a potential high rate of return. When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches or does your competitor? If you are listed, but not within the first two or three pages of results, you don't have a good chance of capturing any customers since searchers tend to look only in the first one or tow pages of the search engine results, and that is why e-commerce today strive to be in top 10 search results. Actually search engines such as Google, MSN and Yahoo today offer what is called sponsored search, but these type of links could be extremely costly as site owners who use this service pay per click (whether the customer buys or not). So the internet business is no longer dependent on the number of search engines you submit, rather it is how popular your site is. Since the majority of Web site travelers begin with one of the major search engines, been part of these sites has become critical for most businesses. What can someone do to increase his/her popularity or ranking (as used by Google ranking system) for keywords and phrases relevant to his/her’s site content? "Submitting is not enough" anymore, you need detailed marketing plan that is directed towards your business as outlined below:

iTeamshare Marketing Package

  1. Keyword Phrase Selection
  2. Page Optimization
  3. Link Building for link popularity
  4. Site Submission

1 - Keyword Phrase Selection

The first step to successfully promoting your Web site to the search engines is to create a list of keywords and phrases that are relevant to your business. If you choose the wrong keywords, all your efforts will be in "vain!". For example, if your site appears at the top of the search results for a keyword that few people actually search for, then what good is that top ranking? Few people will find your site. Fortunately, iTeamshare can work with you to determine relevant and popular keywords. By relevant we mean appropriate for your business and by popular we mean people use these keywords when they search the internet and that most merchants or e-commerce have sold these items or services as a result of this search.

However, if you choose keywords that are too competitive, you may find it very difficult and time-consuming to achieve a top ranking. Therefore iTeamshare can help you target the most popular but least competitive keywords you can find at the initial steps of your marketing efforts. Lastly, the keywords you choose must be highly relevant to the products and services that your business offers. Ask yourself what would people type into a search engine to locate what you have to offer? After we receiving your keyword list iTeamshare will help you brainstorm ideas and create a great list of keywords and phrases that are most relevant to your business.

Once the correct list of keywords and phrases have been chosen, we create a report to show exactly how many times a month a particular term or phrase is searched on, thereby ensuring you that you only select keywords which will return a qualified lead to your website. But if you already have a web site we can create an analysis report to show your site's ranking for each of your chosen keyword phrases in the major search engines. This initial report can help us determine the extent of search engine optimization needed for your site.


2 - Page Optimization

We can access each page of your web site that needs optimization and edit existing copy to ensure proper usage of your keyword phrases . If necessary, we will work with your marketing personnel to create relevant content to make your site attractive to visitors and search engines. We also help you determine the extend of documentation that is used by your industry and what is required to be competitive and gain some market from the internet in that industry.

This optimization method will effect the following areas:

  1. Keyword Placement (Area). The area in which the keyword is found plays a key role for many searches.
  2. Keyword Frequency. Frequency is how often a keyword appears on the page or in an area on the page. In general, the more times a keyword appears on the page, the more relevant it will be to that search.  You don't want to go overboard with frequency since many engines will penalize you for that keyword.
  3. Exact Matching. When analyzing a page for a multi-word phrase, frequency by default will reflect only those occurrences where the words of the phrase all appear together in the page area.
  4. Non-Exact Matching. Non-exact matching will look for any occurrence of a keyword within your keyword phrase on the page being analyzed.
  5. Partial Matching. Some search engines will match on partial words found within a larger word. This is often referred to as "word stemming."
  6. Case sensitivity. Most search engines are case-insensitive when searching in lower case.
  7. Total Words. This is simply a count of the total words in a given area, not including HTML tags. Some engines may rank pages more favorably based on whether they have a certain number of words on the page.
  8. Keyword Weight. Keyword weight is the percentage or concentration of keywords on your page in relation to all other words on that page.
  9. Keyword Prominence. Prominence is how close to the start of the area that the keyword appears.

3 - Link Building Strategies

Link Popularity

Link Popularity is sometimes called a site's significance ranking because it is believed that one measure of a site's "value" is the number of other Web sites who felt your site was sufficiently important to link to. If lots of other sites link to your site, chances are your site is relatively important. The popularity of the site that links to you can also play a role in your ranking. The more popular your site is, the better it is ranked on the search engines. which yield top search results. To find out how popular your site is, just enter your URL in the search box of any search engine. If your site represents a business, don't forget to also check your competitors’ popularity. You might be surprised by the results.

iTeamshare can help you increase your link popularity by managing and building your link tree which is a process that might take some time, the results however are rewarding. We research your industry thoroughly to try to understand what type of documentation your site could benefit from (some times you might already have that jewel in your hard drive collecting dust..!) in order to make your pages attractive to others to link to. Besides that we will also research relevant internet directory and submit your site to. The latter plays tow important roles: first it will increase your popularity as each link counts, and second it will derive some customers from these directories.

Here is a checklist of things to consider when building links:

  • How much traffic do these links get?

  • What do they market?

  • Do they provide the same goods and services I do?
    (you don't want to loose a client to a link)

  • Are their links relevant to what you market?

  • Do they have a decent link popularity or page rank?

To check your Web site's link popularity see:
http://www.linkpopularitycheck.com

Writing Articles
One of the few ways to get low cost links is to write content that either generates links on its own, or that you allow reprinting of in exchange for a link-back. CNN and other news sites are linked to hundred times or more each day because of the uniqueness of their contents. If you are in a position to publish news and other informative articles on your website, by all means do so. Visit PR websites to submit your articles and press releases which will assist you in getting additional search engine rankings.s.

How to Create High Quality Content While Improving Your Rankings
The quality of a page and the uniqueness and value of its content rests completely in the hands of each Webmaster. It doesn't matter if you use a tool to help optimize your site or if you do it all by hand. Ultimately, you must create pages that will impress those visiting your Web site.  Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer and keep in mind that your page provide valuable, highly relevant content to a search query. It should do this while conforming to the rules of the search engine so that the page will achieve one or more high rankings.

4 - Site Submission

The purpose of submitting is to register your Web site and its pages with the various search engines so they know you exist and can add your pages to their databases. In addition, you'll want to re-submit your pages whenever you make changes that you wish the search engine to be aware of. In many cases, submitting to one search engine will get you listed on many other engines that share the same database.

iTeamshare will submit your web site to the major search engines and directories. We will conduct and monitor the submission process monthly to consistently drive traffic directly to your web site.

iTeamshare will submit your web site to the major search engines and directories. We will conduct and monitor the submission process monthly to consistently drive traffic directly to your web site.

Directory submissions
We manually submit your site to established directories. In addition to the traffic these directories provide, they can also increase your link popularity which is an important factor in attaining top listings.

Hand submission to top search engines
We submit, by hand, to the following search engines: Google, Yahoo, Ask Jeeve, AllTheWeb.com, AOL Search , HotBot, Teoma, AltaVista, Gigablast, LookSmart, Lycos, MSN Search, Netscape Search, etc.

Submission to 150+ search engines and directories
In addition to the major search engines listed above, we will also submit your site to over 150 less popular search engines and directories that can bring additional traffic to your site.

5 - Waiting Period

Search engines take anywhere from 2 to 12 weeks to index a Web site.  After which, we run another report showing how your post-optimization site ranks as compared to the initial pre-optimization report results.

If you decide you would like some immediate search engine rankings you can try pay per click advertising while you wait for your site to be indexed. Companies such as Overture and Google are the leading pay per click companies on the web.  We can research this path for your business, on any event selecting keywords becomes an economical issue as some keywords cost more than others.